Hi! I’m Aleksandra Karanović, a Master’s graduate in Multimedia Design based in Serbia and currently pursuing doctoral studies in Applied Arts and Design. My work focuses on shaping graphic and interactive media, ranging from visual identities and typography to digital experiences and interfaces. Although much of my work takes place on screens, it often begins away from them: with a sketch, an imprint, a scribble, or a simple idea waiting to be explored. I believe that the best design is not only something to be seen, but something to be experienced.

At the core of my practice is an exploration of systems, the ways in which typography, visual elements, and interaction can come together to create identities that feel cohesive, distinctive, and alive. I am drawn to thoughtful solutions that balance clarity and expression, where functionality meets a sense of play.

Alongside my design practice, I work as a Teaching Assistant at the School of Computing, Department of Multimedia Design, where I share knowledge and learn alongside emerging generations of designers. We encourage each other to stay curious, question established principles, and explore new ways of communicating through design.

I approach every project as an opportunity to create something authentic and human, whether it exists on paper, on screen, or somewhere in between the two.