The logo for the Multimedia Design Department was developed as part of my master’s thesis and represents the result of nearly a year of research into form, typography, and the process of creating a visual identity. Rather than relying on familiar modernist conventions, the goal was to develop a mark that feels authentic, open to interpretation, and flexible enough to represent the multidisciplinary nature of Multimedia design.

The process began with typographic exploration and the construction of a custom letterform based on the letter “M”, gradually evolving into a series of analog and digital experiments. Through working with paper, various materials, and printmaking techniques, the final direction emerged from a hand-carved potato stamp. Its imperfections, texture, and unpredictability became essential qualities of the identity, transforming what would traditionally be considered flaws into its greatest strength.

The logo was not the result of a single moment of inspiration, but of a long process of research, iteration, and experimentation. By combining analog craftsmanship with digital refinement, the final mark reflects the core values of the Multimedia Design Department, curiosity, exploration, and creative freedom.