The redesign of the Multimedia Design Department website was developed as my master’s thesis project, exploring the transformation of an existing digital platform into a modern, functional, and visually coherent experience. The project went beyond a traditional website redesign, involving research into user needs, the development of a new information architecture, the creation of a visual identity system, UI design, and the implementation of a functional prototype.

The process combined UX/UI research, responsive design principles, accessibility considerations, content organization, and CMS planning to create a platform that is not only visually distinctive but also practical for future maintenance and development. Special attention was given to creating intuitive user flows and a flexible structure that supports the needs of students, prospective applicants, professors, and the department itself.

Through continuous research, experimentation, and technical problem-solving, the project evolved into a complete digital system that connects branding, user experience, and implementation. The final result includes a redesigned website, a visual identity system, and a set of graphic standards, creating a foundation for clearer communication and a stronger digital presence of the Multimedia Design Department.

dizajn.raf.edu.rs